Google Technology & Google Services

About the Google Search Engine

In Indonesia, 43% of people use a search engine to find local information.  The next most powerful way to be found – 24% of people - is through social networks.

Google is the largest and most widely used internet search engine in the world.

If you want to improve your business’s search performance, then your job is to consistently help Google to get more data about your business and its users.

Having a lot of high-quality content on your own and other people’s pages (i.e., guest posts and reviews attributed to your name) will increase your brand. In turn, it gives Google lots of data about your business and the people who are connected to you.

Don’t neglect social media – 24% of your potential customers are looking for you here.  Your brand and content will benefit from receiving social signals. Google also relies heavily on social signals, especially from Google+.

 For example, if you’re active on Google+, Google will also pull data from there, to understand the people with whom you’re connected.

So, guest blogging and social media marketing are two powerful marketing strategies that you can employ to get more search traffic, improve your site’s search performance and grow your business.

Google Business Listing

Your Google business listing is your company's most visible asset.  Where is your business ranked when a potential customer performs a Google search?

Does your business rank higher than your competition?

Does your business appear before Trip Advisor?

Does your business rank higher than Bookings.com?

Is your business even on the first page of the search?

Can you influence your business ranking in Google?

Google Knowledge Panel

When people search for a business on Google, they may see information about that business in a box that appears to the right of their search results. 

When people search for your business, does your phone number show up?

Is the right address and website listed?

The information in the box, called the Knowledge Panel, can help customers discover and contact your business.

With the help of PinDrop.Live, you can gain control of your Google Knowledge Panel, Google Search, Google+ and Google Maps.

Make sure your business information is accurate.

Mobile Phone Searches

In Indonesia, people use their smartphone to go online 70% more often than any other device.

When searching on a smartphone, the Knowledge Panel appears at the top of the results page.  This is premium advertising space.  Every Google search engine user sees the Knowledge Panel before they see any other search results.

Does your business own and control its Knowledge Panel?

Is the information listed in the Knowledge Panel accurate?

Do you know how to change information in the Knowledge Panel?

Google+

A Google+ user profile or page is a publicly visible account that is attached to many Google services.  It includes basic social networking services and an area to post status updates.  It also includes several identity service sections, which can link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to.

Can your customers find your business through Google+?  PinDrop.Live can show you how.

Google My Business

Google My Business complements your existing website by giving your business a public identity and presence on Google.  The information that you provide about your business can appear on Google Search, Google Maps and Google+.

Your Google My Business listing contains all the important information about your business, such as location, opening times, photos and telephone number. This is how anyone searching for your business on Google will find you.  By verifying and editing your business information, you can help customers find you and tell them the story of your business. 

Businesses that add photos to their listings receive 42% more requests for directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

Read and respond to reviews from your customers, and post photos that show off what you do. 

PinDrop.Live will help you to create and optimise this page to ensure all the correct and current information about your business gets included in a Google search and is available across all Google platforms.

Google Maps 

 59% of people are looking online for your business just walking distance from your door.

Another 35% of people are only a few kilometres away and they are looking online for you.

76% of people in Indonesia first learn about the product they purchased inside of the business.

The accuracy of your Google Maps listing is essential to potential customers finding you.

Do you have control of your Pin Drop?

Have you noticed that it is sometimes difficult to use Google Maps in Bali because the street numbers are missing and the Pin Drops are not always accurate.

Did you know that, if you do not control your Knowledge Panel, anyone can move your Pin Drop?

Google Street View

Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from positions along many streets in the world.  It was launched in 2007 in several cities in the United States, and has since expanded to include cities and rural areas worldwide.

Is your business Street View up to date?  PinDrop.Live can do the photography and filming to ensure your business is represented the way it really is.

Google See Inside

Choosing the right restaurant, café, spa, tourist attraction, retail outlet or hotel is often a complicated decision.  Build customer trust in your business with a high–quality, virtual tour that lets people experience your location before they arrive.  These immersive, virtual experiences inspire greater confidence among prospective guests and patrons.

PinDrop.Live can enhance your Google presence with a 360° high definition virtual tour of your business and imagery powered by Street View technology.  Panoramic interior and exterior photographs link together to create your very own Google hosted business tour that will be key to driving internet and social media traffic to you.

PinDrop.Live will provide you with an embed code for your website so that you can use the photography and film anywhere you choose, including your website and social media channels.

Once live, "See Inside" virtual tours can be used across all social media for interactive customer experience, including Facebook and Instagram.  The imagery and film is hosted on Google’s server so you never have to worry about loading speeds.  It will always load at Google speeds.

What Google says after See Inside is implemented: 

PinDrop.Live Dynamic Tour

PinDrop.Live uses state of the art technology to create film never seen before in Bali.

When you look at the world around you with your own eyes and listen with your own ears, you see everything, hear everything - from all directions; and, you feel the depth of the experience.  This all this gives you a sense of presence. 

A PinDrop.Live Dynamic Tour is just like that – a complete, human immersive experience, that lets you feel like you really are there.  In other words, the Dynamic Tour is a 3D, 360^o, high definition video with audio.

The Dynamic Tour technology can be used for any activity or event - DJs or live bands, competitions, motorsport, parties, exhibitions, day tours, adventure tours, tourist attractions, and more.  Get a full 360^o record of what occurred on the day.  Anyone can take that dynamic tour in years to come and get a full memory of what it was like.

Tour companies can use this service to create dynamic videos that can sold to customers as a keepsake, creating a high-end service and a tidy profit.  Nightclubs can record and share the atmosphere of a DJ as the camera weaves its way through the crowd.  The viewer can control the angle of the camera to see everything they want to see from any angle they choose.  No viewing of the video is the same; the individual viewer controls what they see.

PinDrop.Live Customer Experience Video

PinDrop.Live’s research shows that declining numbers of shoppers are being influenced to purchase through viewing highly staged professional videos.  Shoppers are more inclined to purchase after seeing a simple social media video or a nice looking “selfie” posted by someone they probably don’t know.

For example, one of PinDrop.Live’s clients paid 40 million rupiah for their villas to be photographed and filmed.  The quality of the film was outstanding, albeit not the technology that PinDrop.Live uses.  On launching the film on their social media, they received what they thought was a terrific 400 views in four months. 

PinDrop.Live made a special “customer experience video” that is designed to look as though a customer made the video during a visit to the same villas.  On putting the PinDrop.Live video on their social media, they received over 3,700 views in under a week.  Many of those views converted into instant bookings.

PinDrop.Live uses simple systems to create realistic photographs and videos of any business as an extension of its complete See Inside package.  The photographs and videos can be made available to you for use on your website, social media or to send out to your customers as a teaser for what you are about.

Ensure you include the “customer experience video” in your PinDrop.Live service request.