Pousada Canggu
Western Influences worked with the owners of five private villas, which had been struggling financially for some time. This project included:
· assessing the infrastructure and making recommendations on improvements that would positively influence guests’ experience of the complex;
· undertaking market research on local competitors to inform market positioning, including room rates;
· carrying out a safety audit and making recommendations to mitigate any potential risks to staff, guests and other visitors to the site;
· developing a range of branding, marketing and promotional materials, including signage, brochures and posters, social media and a website;
· developing a comprehensive procedure manual for all staff;
· leveraging connections to minimise the cost of human resources, whilst contributing to social responsibility outcomes; and,
· assessing budgets and making recommendations on cost saving measures, including creating networks of preferred suppliers.
The systems and structures that have since been implemented as a result of Western Influences’ work on this project have caused higher occupancy rates and, in many cases, guests to extend their stay.
